LUCANO MATTA

Some get a "that's cool."

Others laugh—say it's funny, maybe even cute, maybe interesting.

But some get rocked.

Roundhouse to the sleeping jaw. No snooze. Just floor.

When they get up—if they get up—they rise lit. Different.

Eyes carrying something wild: awareness, ignition, recognition.

This isn't a pitch. It's a hit. Take it or don't.

You'll know if it lands.

And if it doesn't? Still cute.